TuCastigi.ro is live!

Master Computers has launched TuCastigi.ro, a multi-brand loyalty portal for companies active in retail. It supports enrolling loyal customers and managing promotions, uses virtual cards and can easily be integrated with any sales application.

The key to growing and retaining a customer base is permanent promotions combined with virtual loyalty cards. There is a list price and a promotional price obtained with the loyalty card. Following that idea, any occasional customer in the store is offered a loyalty card that entitles them to the promotional price or to other rewards.

Why stop there, when a customer can be enrolled in several loyalty programmes at once? A customer enrolled with retailer X, who sells shoes for example, also becomes a loyal customer of a fuel station and of a grocery store. Each of these merchants has something to offer the customer, whenever they walk in.

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